Carlos E. Cáceres – CEO
Founder of the company in 1995. He holds a Business and Marketing BS.
His experience as a consultant dates to 1986 when he worked for the International Executive Service Corps providing technical assistance to small and medium-sized entrepreneurs and sharing experiences with retired U.S. executives.
His career in Market Research began in 1991 when he worked for Tabacalera Hondureña, S.A. (BAT) as a Market Research Assistant. In 1992 he was promoted to Market Research Manager.
In 1994 he was appointed Commercial Research Manager for British American Tobacco managing the Central American region. In 1996 he was appointed Marketing Manager for CARGILL Honduras.
He has received seminars related to Marketing, Market Research, and Product Development in the USA, Mexico, Venezuela, Chile, Brazil, and several Central American countries. He holds a Sensory Analysis certificate and has conducted more than 500 focus groups on a variety of topics.
He has first-hand research experience in other countries such as Spain, Venezuela, Peru, Colombia, Panama, Mexico, and the United States
Our Mission
To provide the best services in the field of Market Research, distinguishing ourselves by our professionalism and quality, becoming a highly reliable source of information for the effective decision-making of our clients.
Our Vision
Partnering with our clients, providing a personalized experience. We want to be the best in our field, and every day we work to achieve this.
Consumer Latin American Research began operations in August 1995, conducting store audits for local Honduran companies. Today, we offer research services of all kinds in North, Central, and South America.
About us
Mario Cáceres – Founding Partner
Mario began his career in Market Research in 1995, working for our company in the data processing department. Besides holding a Marketing BS, he has a postgrad degree in Sociology obtained in the Osaka University of Education (Japan).
His international market research experience began in 2008 when he worked as a Research Manager in Ipsos’ international team in Tokyo, Japan. During this experience, he led projects for global accounts such as Honda, Warner Bros., Cartier, Financial Times, Deutsche Bank and others.
In 2012 he moved to Canada where he worked as a senior market research executive for Insightrix, Saskatchewan's largest research firm. Then, in 2016, Mario was hired as a business manager for Nielsen Canada’s custom insights team. He led multiple research projects for the Canadian government and global brands such as Nestlé, Walmart, Anheuser-Busch, Kellogg, Pfizer, Google, among others.
In 2019 Mario founded our partner company 4CY Research & Analysis based in Toronto, Canada. From here he leads and manages projects in the United States and Canada.